Read Time: 3 Minutes

In a world where time is money and content is king, finding ways to create impactful videos without the burden of exhaustive planning is incredibly tough.

But if you’re like most aspiring businesses that want to really stand out on social media, it’s an essential part of your marketing and you’ve got to find a solution.

You’ve probably been overwhelmed with an endless supply of bad advice, so this week I’m going to break down how to create content in minutes, not hours.

Enter the GaryVee mantra: "Document, don't create." 

Tip #1: Leverage Your Smartphone

Gone are the days of elaborate camera setups.

Your smartphone is a versatile production tool capable of capturing high-quality footage, effortlessly. With just a few taps, you can capture genuine behind-the-scenes moments that resonate with your audience without breaking the bank and wasting time.

Tip #2: Be Spontaneous

Planning every detail of your content can sometimes stifle the natural flow of authenticity.

Embracing spontaneity allows you to showcase the real, unfiltered aspects of your business and your team. Whether it's a quick office tour, an impromptu brainstorming session, or a candid conversation with a colleague, these snippets offer a genuine glimpse into your world and show the real you.

Remember, people buy from people!

Tip #3: Minimise Production Time

Whilst high-quality, professional videos are essential to positing your business as both credible and reputable, producing polished videos often entails weeks of meticulous planning and editing.

By adopting the "Document, don't create" approach, you can significantly cut down production time. Quick video snippets captured in the spur of the moment can encapsulate the essence of your brand whilst maintaining a fresh, unscripted, and natural style.

Tip #4: Lightbulb Moments

Ever had a lightbulb moment during a routine meeting or a casual chat?

Those instances hold value beyond the immediate context. Documenting these moments can translate into insightful content pieces that engage your audience and position you as a thought leader.

From a meeting with your team to documenting calls with your clients, there will be golden nuggets of value that you can strip out of your everyday tasks that will add huge insight to your customers.

Tip #5: Humanise Your Videos

It's often the unscripted moments that elicit the most genuine reactions.

So, don't shy away from sharing a few light-hearted bloopers or unexpected hiccups in your day-to-day. These instances humanise your brand and connect you with your audience on a more personal level.

Ultimately, your viewers have to like you and trust you before they do business with you.

Tip #6: Repurpose

The beauty of candid footage lies in its versatility.

A single video can be repurposed into shorter clips, GIFs, or even animated snippets for various platforms. This not only amplifies your reach but also maintains a consistent brand presence across your social channels.

In a world overflowing with curated content, authenticity shines as a rare gem.

The "Document, don't create" philosophy champions this authenticity while optimising your content creation process.

It's a mindful shift from scripted perfection to genuine connection, enabling you to engage your audience without sacrificing quality.

TLDR 💁🏼‍♀️

• Efficient video creation is key in today's time-sensitive content world.

• Embrace the "Document, don't create" philosophy.

• Tip #1: Utilise your smartphone for quality, effortless footage.

• Tip #2: Capture spontaneous, authentic moments.

• Tip #3: Save time with quick, unscripted videos.

• Tip #4: Document lightbulb moments for insightful content.

• Tip #5: Humanise your business with unscripted bloopers.

• Tip #6: Repurpose footage for broader reach.

Whenever you’re ready, here’s how I can help you:

1. Book a {60 MINUTE} Content Power Hour with me, and unlock the secrets to making your social media videos stand out online as I tweak your approach, and analyse how to improve your current videos.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until then, I’ll see you in next week’s newsletter!