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My new podcast, Jack’s Chats, has just been released 🎉

My first episode with the incredible Brandon Baum, a video creator that’s reached over 6BN+ views worldwide, is now live and you can listen and leave a positive review of the show over on Apple Podcast here: https://podcasts.apple.com/us/podcast/jacks-chats/id1698080062 

First impressions matter.

When it comes to video, consumers make a judgement of your character, and whether you’re right for them, within just three seconds. Yeah, that’s not long.

Due to ephemeral platforms like TikTok and Instagram Reels fueling consumers on dopamine highs in record-breaking times, it’s becoming harder to get viewers hooked which is causing creators like you to miss out on engaging and attracting the right viewers.

A well-crafted intro can make all the difference in keeping viewers retained and eager to watch more. So, let's dive in and explore some tips and tricks to master the art of engaging video intros.

Here are a few examples of videos with incredible hooks that grab your attention, reel you in, and retain your engagement:

• https://www.youtube.com/watch?v=f0bgbNFDnfI&t=102s&ab_channel=V21 

• https://www.youtube.com/watch?v=48h57PspBec&ab_channel=MrBeast 

• https://www.youtube.com/watch?v=rjcejdY_iNU&ab_channel=AliAbdaal 

• https://www.youtube.com/watch?v=b_eQhqzYJag&ab_channel=MarkTilbury

So, what makes the introductions of these videos so powerful, and how can you do the same? Here’s how:

#1: Keep It Short and Sweet:

Attention spans are short. So, keep your video intros between 3-5 seconds long, and no longer. Truthfully, nobody cares who you are and what you do, they care about what’s in it for them. Concise intros immediately generate interest and leave viewers curious to see what follows.

#2: Tease the Content: 

Use the first few seconds to hint at what's to come within your video. Use intriguing visuals or text snippets to give viewers a glimpse of the exciting content they can expect to see shortly and reel them in!

#3: Start with a Bang: 

Begin with a visually stunning or emotionally impactful sequence to immediately captivate your audience. Bold visuals or a surprising moment can set the tone for an engaging experience to come.

#4: Use Music and Sound Effects:

The right music and sound effects can work wonders in setting the mood and creating an emotional connection with your viewers, so choose sounds that complement your brand and content style to grab attention.

#5: Thought-Provoking Questions: 

Stimulate your viewers' curiosity by posing a thought-provoking question or a problem they can relate to. This not only encourages them to stay tuned for the solution but allows them to instantly feel part of the experience as they’re more involved and intrigued.

#6: Use Dynamic Text Animation: 

Animated text can add visual interest and draw attention to key points in your introduction. So, experiment with different fonts and styles, as well as the impactfulness of your text popups, as these can create a much more dynamic experience for a viewer.

#7: Address Their Pain Points: 

If your video addresses a specific problem, acknowledge it in the intro to show viewers that you understand their challenges and pain points. This creates an instant connection, and makes your content much more relatable, leading a viewer to continue watching for the solution.

#8: Showcase a Sneak Peek:

Offer a tiny glimpse of the best content that will be revealed later in the video, such as an engaging moment or an impactful shot. This builds anticipation and motivates viewers to stay engaged.

#9: Deliver on the Promise:

Whatever promise or teaser you offer in your video thumbnail, be sure to deliver on it in the main content. This not only helps to build trust but allows the viewer to get exactly what they’ve come to consume.

#10: End with a Seamless Transition: 

Creating a seamless transition from the intro into the main content allows a fluent jump from the introduction that the viewer won’t notice. This helps to keep viewers retained and engaged for longer!

As always, this just scratches the surface of what’s possible.

By engaging your viewers from the start, you set the stage for a memorable video that resonates with your audience and reinforces your brand message.

TLDR 💁🏼‍♀️

1. Keep intros between 3-5 seconds.

2. Tease exciting content.

3. Start with impact (visuals or emotion).

4. Use music and sound effects.

5. Pose thought-provoking questions.

6. Use dynamic text animation.

7. Address viewers' pain points.

8. Offer a sneak peek of the best content.

9. Deliver on promises.

10. End with a seamless transition.

Whenever you’re ready, here’s how I can help you:

1. Consultancy Sessions: Book a call with me, and I’ll teach you the processes and systems, as well as creative tips and tricks, that will enable you to skyrocket your videos on social media.

Until then, I’ll see you in next week’s newsletter!