Stop Outsourcing and Start Creating: The Beginner's Guide to In-House Video Creation 🎥

4-Minute Read.

Did you know that more than 86% of businesses are using video as a core part of their marketing strategy this year?

That means that you’re either looking to outsource, or you’re about to embark on, what many consider to be, an overwhelming journey of creating videos by yourself, in-house.

In this week’s newsletter, I’m going to break down why most people that create content for their business are doing it wrong, and what I would be doing to improve content effectiveness and performance ⚡️

In the majority of cases, creating great content needs the right amount of time, attention, and technical know-how to be successful.

More often than not, creating video content is a task given to an already burnt-out marketing team that has 1,001+ tasks to do, and creating exceptional content is approached like a tickbox exercise that gets pushed to the bottom of the priority list, thus lacking the “oomph” to move the marketing needle.

Naturally, this doesn’t do anything to increase marketing performance, increase revenue, and generate awareness…

Here’s my advice on how to approach the shift in taking your video marketing in-house, and doing it by yourself to skyrocket your success 🚀

#1: Create Routine:

Make it part of your weekly, or monthly schedule to set time aside for video creation.

I say monthly, as when you start it can feel overwhelming, and having a day dedicated to content creation once per month is a subtle way of easing you into the process.

For those of you that want to get properly stuck in, consider booking out 30-45 minute chunks in your diary every week and dedicate that time to creating videos. Be that a Day-In-The-Life video, or a Top Tip series to market your expertise online.

See this time as a priority, and don’t allow anybody, or anything, to get double booked in that slot. There will always be more things to do in the day, but this is really important.

#2: Systematise Your Process:

Make your planning, filming, and editing process systematic.

(1) Have a key topic and focus point that you plan your content around.

(2) Build a space in your office or home to quickly rock up, press record, and move on with your day without having to spend hours setting up fancy lights, cameras, and microphones.

(3) Follow this proven, successful video structure: Setup, Conflict, and Resolution.

• Setup → Talk about a common scenario your audience finds themselves in.

• Conflict → Agitate the pain and problem, and highlight what most people do wrong to address this.

• Resolution → Share how you solve this problem better than everybody else, with a much more unique approach.

#3: Learn The Basics:

Please don’t run full speed into creating video content with the impression that “It’s easy” and “It’ll be a really quick process”. Despite popular belief, it’s not a five-minute job and you’ve got to know your stuff.

Learn the basics of telling a great story, learn how to capture and hold attention in a very competitive space, and understand the basics of filming and editing.

Watch YouTube tutorials from some of the greats, such as Peter Mckinnon, Justin Odisho, and Daniel Schiffer. They’ll get you started.

#4: Take A Step Back:

When you’re in the swing of things, it can be difficult to step back and remember to reflect on what’s working, and what’s not.

Take time out of content creation to analyse the performance and effectiveness of your videos, rather than trying to consistently create video after video after video.

You’re creating videos to ultimately generate attention, qualified leads, and cash in the bank from paying customers, so don’t get caught in the ‘creating for the sake of creating’ trap.

Look, this isn’t everything, and there are thousands of things to consider when you’re stepping into the wild world of creating your own content, but these four points will keep you routined, educated, systematised, and conscious of your hard work and creative efforts.

Give this process a try. Play around with it. Test different variations of video, and find what works for you.

It’s not an easy, quick process. It’s long and technical, and you’ll reach periods where you don’t want to continue. Push through, and stick to the plan. I can guarantee you the results will come.

Until then, see you in next week’s newsletter!

Whenever you’re ready, here’s how I can help you 💁🏼‍♀️

→ Book an hour with me to consult you on your video marketing strategy, how to improve your videos, and how to increase the performance of the videos you’re posting online.

→ Join one of my in-person video training days in London, with the first launching towards the end of June 2023 (Maximum 8 people).

Get in touch with me, and I’ll give you all the information you need.