Social media is no longer just a "nice-to-have" – it's a must-have.

Sooooo, it’s time to start thinking about creating a social media marketing plan for your business. Don't worry, it's not as intimidating as it sounds. In fact, we’ve broken it down into 5 simple steps to make it easy for you to get started.

Noteworthy Mentions 🚨

• A huge well done to the V21 team this week, coming back from a 3-week European road trip to film with our biggest client ever! We didn’t take their photo as they were exhausted…

• Jack was invited onto a podcast with Chris, a previous client of ours back in 2021, and the full episode has been released here. Take a few minutes to dive in deep.

• Anna & George, our in-house Videographer and Editor, absolutely smashed a new shoot with a great new client. Check out a sneak-peak here (More coming soon 👀).

There has been a lot going on here this week, and we’d love to show you more. If you want to check out what the team have been up to, check out our LinkedIn business page, here.

Creating The Golden Plan 📝

Creating a social media marketing plan is essential for every business in today's digital age. At least, that’s what the gurus say.

It allows you to define your goals, identify your target audience, and create content that resonates with them on a personal level. By having a well-crafted plan, you can maximize your social media presence, generate leads, and ultimately grow your business.

So, what do you need to do to create this magical plan? Well, it’s pretty simple. In this newsletter, like always, we’ve got you covered ⤵

Define Your Goals 🤔

Before you start posting, it's important to define what you want to achieve with your social media presence.

As an example, are you looking to increase brand awareness? Drive website traffic? Generate leads? Once you've defined your goals, you'll be able to create content that aligns with them and measure your success.

Know Your Audience 💁🏽‍♀️

Next up, you'll want to get to know your audience.

Who are they? What do they like? What platforms do they use? By understanding your audience, you'll be able to create content that resonates with them and choose the right platforms to focus on.

Create A Content Plan ✍🏼

Now it's time to start creating content.

Don't just wing it – create a content plan that outlines what you'll be posting and when. This will help you stay organised and ensure that you're consistently posting content that aligns with your goals and resonates with your audience.

Engage With Your Audience ❤️

Social media is all about building relationships, so make sure you're engaging with your audience.

Respond to comments and messages, and make an effort to connect with your followers. This will help build trust and loyalty with your audience. We go as far as sending personalised voice messages to the fans of our social media content, and it goes a long way!

Track Your Performance 📈

Finally, make sure you're tracking your success.

If you’ve got this far, and you’re not analysing your posts, how can you gauge whether they’ve been successful or not?

Use analytics to see what's working and what's not, and adjust your strategy accordingly. This will help you make data-driven decisions and ensure that your social media marketing plan is effective.

It’s as easy as that.

Although, it’s easier said than done. This ‘easy’ plan will take you weeks, if not months of hard work, research, testing, trial and error, not to mention the hours and cost of the resources to put it all together…we should have probably said that from the start.

So, here are a few bonus tips to keep in mind:

• Be Authentic: People can tell when you're being fake, so be true to your brand and your personality.

• Be Visual: Social media is a visual platform, so make sure you're using high-quality images and videos that really stand out online.

• Stay Current: Social media is constantly evolving, so make sure you're staying up-to-date on the latest trends and best practices so that you can consistently be part of the conversation.

Creating a social media marketing plan can seem overwhelming, but by following these steps and keeping these tips in mind, you'll be well on your way to social media success in 2023.

So, go ahead and start planning – your audience is waiting!

Need More Support?👋🏻

We’ve released a 25+ episode video training course that dives deeper into all of these aspects of creating a high-performing video marketing strategy, and more, over at https://www.convertedcourse.co.uk/.

New members are joining every week, and we’re quickly reaching our first 100 sign-ups. If you’d like to join the course, use the code ‘GLITCHED20’ at checkout, and you’ll receive 20% off just for being a subscriber to our weekly newsletter! It’s a small token from us to you 😊

We’ll be releasing more episodes in the coming weeks, so sign up today whilst we’re still offering early-adopter codes!

See you in next week’s newsletter!