Make Them Smile: The Secret to Winning on Social Media 😊

I’m going to be real with you all for a moment.

It’s been a tough year for many of us. Especially for all of the marketers and business owners out there…

But in tough times there are many opportunities to become a memorable brand, front-of-mind individual, or business, that consumers remember because of one incredibly simple yet effective tactic.

That’s what I’m going to be breaking down in today’s newsletter.

Here’s a fact for you.

It's becoming increasingly difficult for you to stand out on social media.

With so much content competing for consumers' attention, how can you ensure that you stay front of mind and memorable?

The answer lies in the power of making your audience smile and laugh.

By creating content that elicits a positive emotional response, you can create a memorable experience that keeps you top of mind.

Unsure? Well, here are a few ways that tapping into your consumers’ emotional response can be a game-changer:

Emotional connection: When your content makes consumers smile, it builds an emotional connection that can help build brand loyalty and increase the likelihood of repeat business.

Increased engagement: By creating smile-inducing content that is more likely to get noticed, you can skyrocket your engagement and retention rates, which helps to boost your visibility and reach.

Improved brand perception: When you’re associated with positive emotions like joy and happiness, it can improve the way consumers perceive your brand.

Memorability: Consumers remember content that evokes a positive reaction as it tends to stick in their minds for longer. Remember that hilarious video your mate sent you? Exactly.

That all sounds great, right?

Truthfully, it’s tough to make smile-inducing content that brings a cheesy grin to your viewers’ faces. Here are a few examples of videos I’ve created to give you a bit of inspiration:

1) A fun walkthrough of our video studio.

2) A lie detector test with one of our clients, and his boss.

3) Another client putting some chicken in bleach.

4) A yearly rundown of what happened in 2021.

5) A campaign we created for a client in 2022.

All of these videos include an element of humor and entertainment value, and this evokes a positive reaction, leading to a cheeky smile!

If you’re feeling lost on where to even begin, let alone start filming a video that aims to make your audience laugh out loud, here are a few helpful pointers from my learnings over the last five years:

Know your audience: Understand what makes your audience tick and what they find funny or heartwarming. This can help you tailor your content to their interests and preferences.

Have a bold approach: Do you really think the idea of putting three entire chickens in bleach was a hard pitch to close? You’d be right! But this video reached over 100,000 people across multiple platforms because it was unique and entertaining to watch.

Keep it authentic: Consumers can sniff out inauthentic content from a mile away. Make sure your content is genuine and aligns with your brand's values and personality.

Making your audience smile can be a powerful way to differentiate your brand and stay front of mind. So, go ahead and put a smile on your customers' faces.

It might just be the key to unlocking your social success.

Whenever you’re ready, here’s how I can help you 💁🏼‍♀️

→ Book an hour with me to consult you on your video marketing strategy, how to improve your videos, and how to increase the performance of the videos you’re posting online.

Until then, I’ll see you in the next newsletter!