In the fast-paced, competitive world of content, it’s incredibly difficult to understand where you should begin your journey.

Do I start by creating adverts? But that means I won’t have time to make social media videos, and that means…

We’ve heard it all before. But don’t worry, you’re in luck!

There’s a ‘secret’ set of videos that are essential for every business to have in their arsenal. Over the next few newsletters, we’re going to break down all of the essential videos you need to treat as a priority in your marketing.

This week, we’re starting with…

Our Week At V21 ⤵

It’s been another busy one, and here’s a quick breakdown of what we’ve been up to this week:

• We launched our new website, it’s currently live for you to check out, and we’d love for you to let us know what you think! It’s also got our most recent work (finally!).

• One of our production teams has left the UK and is currently filming at Lake Como in Italy, producing the biggest video we’ve ever created as a company. We’re all very, very jealous here in the studio.

• We’ve just signed, and have started working with three very exciting new brands, including CanO Water, Sporttape, and one we can’t disclose just yet. It seems things are getting incredibly busy here!

• Anna, our in-house Videographer, sifted 4,568 photos into a final set of 100 to deliver to another recent client of ours, Starrett. Check out the quick video we made here of the process.

It’s been busy, and we’re only getting busier. Perhaps it’s time that we get some more incredible talent on the team?😉

Time Is A Luxury ⏰

This year is going to be tough for all businesses, no matter how big or small.

Spending time wisely is going to be essential in becoming more productive and efficient with how you’re spending your precious time.

In every business, time is wasted every day. One of the major ways we’ve noticed our time slip away is through answering the same questions, time and time again, from potential customers that want to find out more about our service.

Of course, every business needs to talk to its customers, and it’s an essential part of building that initial relationship - but, you can automate parts of your communication, and save hours of your team’s time in the long run.

You can do this by creating a series of Frequently Asked Questions (FAQs) that answer the same 80% of questions you get asked every week. (Check out ours as an example).

The Benefits ✅

Video marketing is only increasing by the day, with new businesses creating content and competing for customer attention, it’s getting harder to stand out online.

With competition comes questions, as it’s getting harder to understand what distinguishes one company from another - especially if they both offer a very similar service. That’s where FAQ videos really stand out and have a variety of other useful benefits, such as:

• Rankings: By optimizing your video for searchable keywords related to your service, your searchability across both YouTube and Google can increase exponentially. This allows you to receive new, fresh eyes on your company without spending any money on ads!

• Value: FAQ videos add huge value to potential customers that may be confused, concerned, or questioning their purchase. It helps to establish trust and shows that you understand their pain.

• Variety: Marketing is tough, and you may find yourself creating the same content over and over again. With FAQ videos, you instantly add variety to your marketing material and offer a completely unique style of educational content into your marketing mix.

• Time: It goes without saying that FAQ videos save hours of your own, or your team’s time. Of course, this saves money and allows you to focus on more important tasks to grow your business.

The benefits of creating a series of excellent FAQ videos outweigh the hours, days, and weeks of time that you may be spending on answering the common questions your customers have.

So, how do you make them?

How To Create FAQ Videos 📝

Creating a series of Frequently Asked Question videos has never been easier, and should be a priority on your marketing to-do list for the next few months.

Here’s a quick breakdown of everything you need to know about creating FAQ videos for your website:

• Length: 15-30 seconds long.

• Platform: Your website.

• Number Of Videos: Include your 5-10 most asked questions.

• Tone Of Voice: Short, to-the-point answers that give your viewer the essentials they need to know.

• Production Style: Premium, but not perfect (These don’t need to blow people’s socks off!).

• Who: The business owner, or main contact your customer would be talking with throughout the process.

So, what questions should you be answering in your videos? Well, this depends on what you do.

The most common questions across every business will look a little something like this:

• “What services do you offer?”

• “How much do you charge?”

• “How long does it take?”

Yours will be different and could vary from “How long does shipping take from the US to the UK?" all the way through to “What happens if I’m not happy with my purchase after signing up for a 12-month subscription?”. Again, we’d recommend researching these questions in detail to make sure you’re investing time in creating videos for the most frequent questions you get asked.

Creating answers to these common questions, and efficiently solving the pains and problems of our customers will only add value to your buyers’ journey, establish trust with your customers, and help to streamline any barriers that get in the way of them making a purchase.

All of this is a great start, but how do you physically film a set of FAQ videos that increase purchases, and get your potential customers to click the ‘buy’ button?

This is all taught in our digital training course, Converted. A 25+ episode video training course that takes you through the entire process of planning, filming, editing, and posting high-performing videos!

With new modules being added at the end of this month, we’re offering a 20% discount for early-access customers. Just use the code ‘GLITCHED20’ when you check out, and your discount will be automatically applied.

Who’s Doing Them Well?🎥

It wouldn’t be a Glitched newsletter without sharing some of the best videos we’ve seen on the internet. So, take a look at these brands making excellent FAQ videos:

• BombBomb: Their product page has a great Q&A style of video that covers all of the common questions about their product in a 2-3 minute overview video.

• Monday.com: A much more creative approach to answering a few questions on importing spreadsheets, which they’ve actually manage to make engaging!

• V21: We had to mention ourselves, as we’re really proud of our new, forward-thinking video FAQ page on our new website.

Use these as inspiration to get creative, and answer the pressing questions that your customer base has in an insightful, yet engaging way.

Quick Recap 🔄

Spending hours answering the same questions every week is not an efficient, or productive, use of time. It costs time, money, and resources when you could be automating an important part of the buyers’ journey.

FAQ videos are quick to create and have an overwhelming number of benefits if created correctly, and we recommend that every business should include them in their marketing arsenal.